THE CONFABULATOR

Hello. Welcome to your party. Where your job is to ensure there’s never an empty glass. Let’s see how well you’re doing…
The Confabulator is a custom tool for brands. It works by pulling sentiment from twitter and Instagram to create a snapshot of how people feel about your brand in real time. (Just try not to sit there and hit refresh).
88%
MINESWEEPER
How can your brand show its value?
Conversation is down to the absolute dregs, no thanks to your metalhead brother taking over DJing. The few guests left are eyeing the door…

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88%
WARM BEER
How can you get heard?
Chat’s gone flat. Totally stale. An awful lot of guests are on their phones, playing with the dog or vaping out your bathroom window.

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88%
HOUSE WINE
How can you learn to surprise and delight?
Banter flows effortlessly. It’s all perfectly pleasant, if a bit straight laced. Yawns, bisous, got to get back for the sitter! You finish the bottle in the bath and are in bed by 10.

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88%
TEQUILA SHOT
How can your build on your success?
Lively debate, intimate hallway whispers... this party has it all. Neighbours pop round to complain, but you hand them a shot and they join right in. Pass the salt.

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88%
CHAMPAGNE
How can you sustain strong engagement?
Conversation fizzes. Glasses lift for toast after toast. Guests stagger out, squinting at the sunrise, recounting the night. You’re Gatsby without the emotional damage.

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Analysing sentiment...
Brand Name
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88%